Bring Back The Touch

It is summer outside, and Mr. Abhinav Sinha, a 50 year old man, working as a clerk in a Government insurance company is about to leave for his office. It is 9 am in the morning, and he is rushing to leave, thinking of the crowd he is going to encounter in the Mumbai locals. He was about to leave, and a voice comes from behind “please take your tiffin”, Mrs. Sinha says. “Thank You” says Mr. Sinha, smilingly, and leaves. Mrs. Sinha packs the tiffin for their son Ajay (20) and daughter Ananya (22). Ananya is studying Science, and aspires to become a doctor, and Ajay aspires to be a civil engineer some day.

Both, Mr. and Mrs. Sinha, have been working hard for their children’s education. Mr. Sinha works over-time in his office to earn more, and Mrs. Sinha stitches clothes for people to earn some extra income, so that she contributes to her husband’s efforts. In between their children’s happiness and career, somewhere in between, the couple has lost their emotions for each other. Their only aim now is their children’s career, to get them married, to give them a secured future ahead.

Both of them have forgotten what love is. There is love between them, but it is lost amid their responsibilities for their children. Both of them realise, that they need to acknowledge each other, love each other, but they have no time for it.

Time has passed by. It is December 25, Christmas day. Mr. Sinha has an off day and both the children are at home. They ask their mother to cook something special for dinner as everybody is at home and they will have their dinner all together. The mother is excited and cooks delicious meal for her family. It is 8 pm and some of Sinha’s relatives come to their place for a visit. Mrs. Sinha is surprised to see them visit suddenly. Everybody is in the main room, and the children come from the kitchen with a sweet “HAPPY BIRTHDAY” cake. Mr. Sinha presents her wife with a cute pendant set which fills Mrs. Sinha’s eyes with tears.

Everybody joins in for the birthday celebrations, which Mrs. Sinha herself had forgotten, and dinner resumes. Everyone is gone and Mr. and Mrs. Sinha are lying on their bed in their room. Mr. Sinha asks her wife about the gift he gave him, and Mrs. Sinha fills with shyness and a little pride for her husband. Mrs. Sinha, as a return gift, packs a cheek kiss on his husband’s cheeks, showing her way of appreciation for the gift she received. This was their moment of #BringBackTheTouch.

Please visit  http://www.pblskin.com/ to know more about the #BringBackTheTouch moments.

Parachute Advansed Body Lotion - Bring Back The Touch

Toilet for Babli

India is considered to be backwards not only in terms of financial inequality and poverty, but also due to the filthy habits of its citizens. One such habit is defecating in the open. About 72.2% of the population of India lives in some 638,000 villages and the rest 27.8% in about 5,480 towns and urban agglomerations. It is not only that people living in rural defecate in open, poor people living in urban area, too, defecate in open. One can see them on the railway tracks, open grounds, near garbage dumps. This is one of the riskiest things to do, especially for the poor kids. As they are under-nutrition, they are more prone to infectious diseases.

Babli, a girl child, living in North India, says she goes to defecate in open grounds during darkness and in the morning, barely during sunrise, she goes to the fields or nearby railway tracks. She has been in the Government hospital from the past one month, and doctors say that she is malnourished and has contracted a chronic disease that prevents the body from absorbing calories and nutrients.

There has been a rape and murder in Uttar Pradesh, when 2 girls were out for defecating in the open. So this issue not only is about one’s health, but also about safety and security of oneself.

It has become an issue of women’s safety more than health. Women have been molested while they were trying to go for open defecation, making it a serious issue for rural households to build a toilet for their females in the vicinity.  

This is an issue so big, that even the Prime Minister has to talk about it on the national platform. The Prime Minister says “Build more toilets than temples”.

There have been many efforts from past Governments too, to improve the condition of sanitation in the rural areas as well as the urban areas. There have been many NGO’s who have been working towards building proper sanitation and educating the rural people towards hygiene. The United Nations has also been working towards the same putting in huge sums of money, for building toilets in rural India, providing sanitation to rural people, educating them about the health hazards that can worsen due to open defecation, and help in building and use of toilets.

We hope that everyone’s efforts pay well and that India comes out and arise of this problem and we focus on some other more important issues which lay in India. For the time being, come and “Click” on this link and help India get “Free of Open Defecation”.  

You can bring about the change in the lives of millions of kids, thereby showing your support for the Domex Initiative. All you need to do is “click” on the “Contribute Tab” on www.domex.in and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.